Senior AdTech Leader Neeraj Sharma Joins Affle’s MAAS Platform Business in India

We are excited to announce the appointment of Neeraj Sharma as the Senior Director – India Business to strengthen the MAAS Unified Audience Platform offering. Neeraj’s extensive sales and marketing experience will steer the platform growth in India to help advertisers integrate its mobile advertising solutions and drive higher ROI.

Neeraj joins Affle’s MAAS platform business with over 15 years of experience across mobile and internet, working with groups like Seventynine, Webaroo, Contests2win.com. Most recently, he was driving the growth of revenue streams for South Asia and the Middle East for Mobvista. Having worked across verticals such as Auto, FMCG, BFSI, IT, and more, Neeraj’s expertise lies in building and offering niche brand solutions. He has been recognized among the Top 25 Influential Mobile Marketing Leaders by World Marketing Congress.

Commenting on his appointment, Vipul Kedia, Chief Data & Platforms Officer, Affle and MAAS India Lead said, “We are excited to welcome Neeraj on-board. Audience, quality and insights are the cornerstones for today’s digital advertising, and with MAAS’ unified audience platform we are empowering advertisers with an integrated platform to effectively acquire high-value new users. With Neeraj’s skills and background in driving new business opportunities and market growth, we look forward to growing the MAAS Platform business in India.”

“I am delighted to join the MAAS platform team and work on providing more value to the Indian advertisers with MAAS’s unified audience platform. Having worked with various advertisers across verticals and regions, I identify with the pain-points of having to manage campaigns across multiple dashboards and UA channels. Today’s advertisers know that no one channel is enough to gain users. And with a unified audience platform like MAAS, advertisers can do more with their campaigns for mobile user growth on an integrated platform.” Neeraj added.

Affle’s MAAS is a unified audience platform that enables mobile advertisers to acquire quality users at scale, across directly integrated publishers, programmatic platforms, and relevant app recommendations. With customizable dashboards, advertisers can get actionable insights and effective ROI tracking for their campaigns across channels.

Diksha Sahni

Diksha is a senior content marketing manager at Affle. A journalist turned marketer, she has worked in the B2B and AdTech industries and writes on all things mobile on the MAAS blog.

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