As Good as Gold! MAAS Wins Most Outstanding Programmatic Platform With 25 Industry Recognitions in 2021
The 2021 edition of the prestigious Mobexx Summit Awards organized by Adgully recognized Affle’s MAAS as the Most Outstanding Programmatic Platform for Mobile Advertising. MAAS also bagged five golds and three silvers for its campaigns with RummyCircle, My11Circle of Games24x7 and MX TakaTak of MX Media and Entertainment Pvt. Ltd.
Across mobile-based categories MAAS won Gold honors in categories like Mobile Advertising Excellence In App Install Campaign, Best Mobile App For Video Entertainment & Sports, Best Mobile App In Social & Networking for MX TakaTak and Best Mobile App For Games, Mobile Advertising Excellence In Mobile Games for Games24x7. The Silver honors were secured in categories like Mobile Advertising Excellence In Content Marketing, Mobile Advertising Excellence In Launch Campaign (M&E) for MX TakaTak and Mobile Advertising Excellence In Messaging Campaign for Games24x7.
The mobile marketing campaigns of the fantasy gaming leader also won 6 golds, 3 silvers and 5 bronzes throughout 2021 in prestigious award summits – The Maddies 2021, Indian Digital Marketing Awards 2021 and 11th India Digital Awards across categories like Best Use of Mobile to Drive Sales, Best Use of Native Advertising, Cross Mobile Integration, Most Effective Use of AI, ML, DA for a Campaign & Business Optimization to list a few.
MAAS and MX TakaTak, in partnership with GroupM, delivered stellar marketing results through its award winning campaign – Nurturing Bollywood Badshahs In Every Lane.
MX TakaTak also delivered stellar performance at the MMA Smarties (India) 2021 with gold honors for Best Use of Vernacular Language in Mobile Advertising.
With its unified approach for app advertising across multiple channels, MAAS empowers advertisers to make the most of their UA budget. A single, integrated dashboard gives advertisers a holistic view into their campaigns with granular insights and optimization capabilities. With unification, the MAAS platform helps advertisers to optimize audience targeting, maximize the quality of users, and leverage insights to empower decisions.
Check out the award winning case studies right here :
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