Unified Audience Platform for Mobile User Growth

Affle's MAAS is a unified audience platform that enables mobile advertisers to acquire quality users at scale, across directly integrated publishers, programmatic platforms, and relevant app recommendations

Acquire Users at Scale Through Unified Audience Platform

Audience

Reach massive audiences across direct premium publishers, top programmatic exchanges and third-party app stores and devices.

Quality

Acquire high-quality user with precision targeting, creative optimisation, and event KPI-based optimisations. Get high ROI with added fraud prevention.

Insight

Analyze all your campaign performance data with real-time reporting, actionable insights on managed or self-service platforms with complete transparency.

Diversified Technology Unified
at One Place

mDSP

Mobile-first DSP connected with top SSPs and publishers. Powered by predictive and look-alike algorithms for audience identification and optimization with complete transparency at media, creative and audience level.

mDMP

Customer intelligence repository of over 2.1 Billion connected devices profiled to help drive engagement and high-quality conversions at scale through our Data Management Platform (DMP).

mFaaS

ML-based fraud detection system, to highlight multiple kinds of ad fraud including click fraud, attribution fraud, bot, VPN, device farm, fake users and fake events, to help drive real ROAS.

mInsight

Access to fully transparent and granular reporting for in-depth analysis across publishers and channels.

Trusted by the Best

Get Actionable Insights for Your Campaigns Across Channels

Analyze all your campaign performance across various supply channels & audiences with actionable insights on a self-serve or managed dashboard.

Target With Better Precision

Get more accurate results for your campaigns by using specific insights derived for behavioral segments and cohorts.

Quickly Identify Trends

Be the first one to spot important correlations hidden in piles of data. Rely on our trend reports to influence your product strategy.

Personalize Your Services

Improve the engagement of your App by identifying the most valuable users and reach out to them using personalized messages.

Drive Greater Conversions

Make intelligent decisions by narrowing down on those events which will most likely lead to easy conversions.

KPI-Based Optimization

Leverage on our tailor-made services to suit your marketing efforts. Make use of Custom Cohorts to optimize your campaigns based on predefined KPIs.

Map User
Behaviour

Map your users by understanding their in-app usage behaviour. Starting from activity details to purchase history, keep track of everything.

Creative Suite That Delivers Enhanced Engagement

Testimonials