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Affle’s Mobile Audience As a Service (“MAAS”) platform enhances audience engagement, optimization & monetisation across mobile assets through unique intent insights derived from behavioural signals, attribution and commerce data.

500m+
Audiences Profiled

300+
Interest Groups

1400+
Apps Optimised

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Audience optimisation at the core

Audience Experience


Use our analytics integrated mobile development platform services to build and optimise your app or mobile site’s user experience for smarter design and revenue enchancement decisions.

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Audience Procurement


Agnostic audience buying through the DSP optimizer and direct placement publishers. Break free from algorithm dependence and start buying using Audience Intelligence to experience the difference.

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Audience Attribution


Real-time In-app and Mobile Web audience analytics that provide deep user behavioral insights to facilitate user experience and procurement optimization. Capable of using its own SDK or integrate using any 3rd party attribution SDK.

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Audience Monetisation


Supply side integration to help maximize earnings from your own audience segments.

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Audience Experience

Use our analytics integrated mobile development platform services to build and optimise your app or mobile site’s user experience for smarter design and revenue enhancement decisions.

OVER 1400+ APPS

Successfully Deployed

900apps

Identify. Understand. Engage.

Audience optimization for your apps and mobile assets starts with identifying who your users are, understanding and mapping their behavior, and using predictive and event driven data to anticipate opportunities and risks. Discover hidden insights and take corrective action or reach out to the right audience target segments, and enhance revenue.


Identify

Understand

Engage

Data Driven Design

Apps accumulate data, lots of it. We help your business by sifting through the grime and presenting you with a consolidated view on how to improve your customer experience and target them effectively.

  • Number active users
  • Depth of Visit
  • Number of loyal users
  • Average time on an app
  • Number of items users engaged with
  • Transactions
  • Retention rate
  • Bounce Rate
  • Number of videos viewed
  • Transactions per time on app

Rich Media Suite

Audience Experiences don’t always depend on your mobile asset. It is often derived from Ads. A well-designed ad-experience is essential towards creating engaging, memorable, brand interactions for the user. Our Rich Media Suite (RMS) is an innovative platform designed to make your ads come alive through not just interactive rich media ads but also interactive video ads.

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ARC for Ease

ARC is our in-house library of reusable software building blocks for reducing project completion time, increasing productivity and cutting costs for our partners and clients. We follow an Agile+ development methodology for rapid development.

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Platforms we build for


iOS

Android

Windows
HTML5_LogoHTML5 phonegapPhoneGap titaniumlogolTitanium smart_tvSmart TV

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Procurement

The Media Procurement module on the platform, consists of a Real Time Bidding (RTB) engine and a direct publisher outreach platform that aims to optimise campaign budgets based on set objectives.

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GLOBAL AUDIENCE POOL

Connect with over 20 leading exchanges for global coverage.

  • Google AdExchange
  • OpenX
  • Rubicon
  • PubMatic
  • Smaato Inc.
  • Microsoft Advertising Exchange
  • Millenial Media Exchange
  • Matomy Media
  • Nexage Inc
  • MoPub

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Objective Based
ad-optimisation

Objective oriented campaign performance is key to driving growth for your mobile assets. And when it comes to objective based buying “Audience” level data optimisations become critical. Our audience attribution linked media procurement module uses post click and install behaviors in addition to bid level data to optimise for objective. You can buy inventory on CPM, CPC, or CPA but measure your campaigns across a wide range of campaign objectives funneled right down to specific Cost per Event.


CPC
Cost Per
Click

CPA
Cost Per
Activation

CPM
Cost Per
Thousand
Impression

Campaigns
Objective

Impression Campaign
Click To Mobile Site
Click To Download
Value Added Services
Site Analytics Tracking
Rich Media Campaign
Lead & Acquisition
Affiliate
Click To Call
SMS Campaign
Custom
IVR

KEY METRICS oriented
targeting & Re-targeting

Our targeting features let you reach out to relevant audiences categorized not just basis device and demographic cuts but basis interest groups, across the mobile display eco system. Your target segments can be created either basis pre-click behavior or for re-activating and re-engaging audiences by Re-targeting them using post click/install information and the campaign performance can be monitored across these users groups and segments right down to mapping key attribution metrics.

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ROBUST SDK INTEGRATION

Real-time tracking for Adobe Air, PhoneGap, Unity & Native SDK’s in all major OS’s


Windows


Android


iOS

Attribution

Our attribution and analytics module allows to measure every event in your application or mobile website, empowering you with insights to optimize for higher ROIs.

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Actionable

AUDIENCE INTELLIGENCE

For smarter campaign insight

With a robust backend designed for scalability, our platform provides marketers with actionable audience analytics to close the loop between spends and revenues – for deeper insight into smarter procurement strategies.

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CAMPAIGN SUMMARIES AT A GLANCE

Play store installs are quite the standard for any measurement platform, but not necessarily Direct APKs. Our campaign summary page visually represents metrics for multiple campaigns as well as direct measure APKs in a single view for quick insight without digging into tabular reports.

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MOBILE APP AND MOBILE WEB TRACKING

With over 50% of mobile transactions and visits happening via mobile sites, App attribution only platforms miss out on providing a unified view of Apps and Mobile web data. Be it an app install campaign or mobile site click campaign, the Affle ads platform provides a quick view snapshot of any campaign type on a single interface.

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AUDIENCE HEALTH WITH IN APP ANALYTICS

Measure audience engagement levels using data on Opens, Page Views/ Open, Opens/Unique Users and a lot more using In App Analytics tab.

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INTEGRATED SALES ATTRIBUTION

View costs and revenues seperated by events and segregated according to paid, owned, organic and all or individual sources. Procure in CPI, CPC or even CPM, and measure costs against your KPIs for further optimisation. Our platform offers a unique funnel view that can be viewed by source and events allowing to get an‘event’ wise cost.

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Owned, Organic & Paid Views

Want to use an owned network company to advertise free of cost but not encounter over-measurement of KPIs like eCPI (Cost per Install) and other skewed results? Our platform lets you compare owned, organic and paid sources individually for smarter insight.

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CRM BASED AUDIENCE SEGMENTATION

A powerful option on the platform allows a rules based audience segmentation. Any post install event captured with its key value pairs can be utilized for segmenting your audience. These lists can then be used for sending Notifications or ReTargeting the user over RTB.

AGNOSTIC ATTRIBUTION TRACKING

Already have an Install tracking service integrated in your app? Great! Affle is integrated with top tracking platforms to pull in and re-use data intelligence to let you simply plug-and-play using your existing service.

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Monetisation

Our platform allows for interconnected cross-screen ad-units across all mobile devices. This gives publishers an integrated all-in-one access to monetisation for their entire digital audience base.

Don’t just monetise

MOBILIZE YOUR MARKETPLACE

Programmatically & Privately

It’s no longer about monetising your market place, but about mobilizing your marketplace’s entire ecosystem; and enabling this ecosystem to take advantage of your transacting audiences.

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Cross-Screen Ad Support

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ACCESS TO INSTANT DEMAND

If you are an independent content destination then simply plug in your platform and get access to our ongoing instant demand.

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ENABLE A PRIVATE EXCHANGE

If you own a large scale content network or a transaction marketplace then a simple plug and play might not be sufficient – you might want to create a Private Exchange that enables your entire ecosystem, allowing your sellers to advertise across your buying audiences.

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DIRECT BUYS & RTB

Choose to enable inventory or a fixed CPM direct buy or enable the inventory over RTB to maximize auction based buys.

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RICH MEDIA AND VIDEO

Enable not just Banner & text Ads but also interactive Rich Media and Video Ads.

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APP WALL

With a huge thrust on app install ads, don’t miss out on great CPIs and almost unlimited supply of campaigns! All you have to do is plug in our app wall to serve great app install deals and offers to your audiences.

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ROBUST REPORTING & UI

The Publisher is equally important when it comes to level of detail and ease of access to reports. View Advertiser level and Campaign level stats not just impressions but all data points through to actions that help you assess how well your inventory is doing. A simple user interface also allows you to manage your internal campaigns with ease.

Powering top brands to reach and engage audiences